Who We Are

Specialized Home Services Marketing Consultants

Jump to: Meet The TeamOur Story

Tilted House was launched to help companies regain control of their marketing investment and ensure it’s delivering the best results, including increased sales, reduced costs, increased profitability, and improved reputation scores.

With Tilted House, you gain a virtual Chief Marketing Officer (CMO) team that becomes an extension of your company by guiding you to your goals and helping your internal and external marketing team become more organized, strategic and accountable. We help you stay focused, relevant and producing results!

Meet the Tilted House Team

Lisa Ninosky
Founding Partner

10+ yrs VP Marketing & Customer Service at Len The Plumber helping them expand geographically to become one of the largest privately-owned plumbing companies in the US.
10 yrs Account Executive in television and radio crafting campaigns to help local businesses grow.

Lisa has spent her entire career helping companies grow. She developed marketing and customer service teams that were able to successfully navigate the challenges of market expansion, changing technology systems, and managing a brand in a complex media environment and rapidly evolving digital landscape. She understands acutely how to calibrate marketing strategy with business operations to help protect bottom line results. She merges her passion of “finding the story in the data” with the knowledge of what it takes to move the needle for clients and develops marketing strategies focused on results. From conducting research to planning strategy to measuring performance, Lisa loves her spreadsheets and has developed a dashboard for Tilted House clients that identifies gaps and opportunities across their business.

Favorite Pastime:

Lisa played sports her entire life and now enjoys watching her husband Mike coach their son Dalton, near their home in Maryland.

Rodney Edenfield
Founding Partner

14 yrs Partner/Manager at award-winning digital marketing agencies selected as Google Premier SMBs Partners and specializing in digital marketing for service-based brands.
18 yrs Sales and Operations

Rodney has been exclusively focused on helping Home Service business owners achieve their marketing goals since 2008. Well known throughout the industry for his holistic and unbiased approach, Rodney has developed and managed some of the largest and most effective digital strategies for PHCE companies in North America. While working with some high-revenue clients, he discovered that many of the factors throttling his client’s growth initiatives were not limited to their marketing efforts, but rooted much deeper into operational inefficiencies. This is when the idea of forming Tilted House came to light, and the recruitment of the brightest minds in the space began to form a marketing and operational powerhouse carving new paths in the PHCE space. Rodney overlays his sales and operations knowledge with in-depth marketing expertise to increase effectiveness and profits for Tilted House’s clients. And he is a wizard at finding ways to improve Google Ads performance.

Favorite Pastime:

Rodney is an avid golfer and enjoys living in NE Florida near some of the best courses in the world.

Alex Bailey
Vice President – Account Services

3 yrs marketing executive at Len The Plumber executing social media strategy, content development, and reputation management. In addition, assisting in new branch development and evaluating lead generation tactics.
3 yrs public relations & communications manager in the luxury hospitality industry specializing in brand strategy, copywriting, and press relations.
1 yr product marketing manager for an international luggage company specializing in social media, PR strategy, sales & e-commerce development.

Alex has robust experience in marketing, communication, and public relations through a wide range of industries. From residential home services to luxury hospitality to international product marketing, she has helped formulate and implement complex marketing plans and brand strategies. Having worked first-hand in the trades, she’s able to fully understand and appreciate the demands of a fast-paced, lead-driven environment, and the unique dynamic between marketing and operations. Her strengths include creating and measuring marketing plans, coordinating with vendors on execution, and providing strategic guidance, all while collaborating with clients to achieve goals and success. Leveraging her marketing prowess and industry experience, Alex has a knack for zeroing in on key performance indicators and marketing tactics that will move the needle in any home services business.

Favorite Pastime:

Alex enjoys soaking up life in the Lowcountry with her husband Dan and 2-year-old son Thomas.

Marina Dupler
Senior Account Strategist

Account Manager at Tilted House since 2020
3+ years in healthcare marketing, building and executing marketing and community outreach strategies
5+ years in government affairs, providing policy and legislative research and client impact analysis
8+ years in restaurant, retail and hospitality marketing for dining outlets and craft breweries
6+ years in event planning and communication strategy, including email, print and social media for her alma mater, Northern Michigan University (Go ‘Cats!)
6+ years as a small business owner

Communication has been at the heart of Marina’s career, and life is best when she can collaborate with clients, colleagues and vendors to help businesses and organizations achieve growth and measured success. She brought her marketing and business experience to Tilted House in 2020, where she’s adept at comprehensive planning and accountability in line with business goals. Continually honing her craft, she enjoys the data driven strategy and “tip to tail” approach that has come to define Tilted House.

Favorite Pastime:

Marina has a penchant for puns and idioms, to-do lists, coffee and craft beer. She enjoys living, working and spending time with her family in God’s Country (the beautiful Upper Peninsula of Michigan).

Kate FitzGerlad
Account Strategist

10 years Home Service Marketing specializing in SEO, SEM, LSA, Display and Social
3 years Director of Client Experience in Home Service

With a decade of marketing experience in Home Services, I’ve climbed from assistant to Director, focusing on digital advertising like SEO, PPC, LSA, Display, and social media. I excel in strategy development, data-driven decisions, and fostering client relationships. Joining Tilted House, I bring technical skills and a passion for advocacy, aiming to empower clients and colleagues alike while upholding Midwestern values.

Favorite Pastime:

Riding and showing my horses, cuddling with my dogs, exploring new destinations through travel, and losing golf balls with my husband.

Mike Ninosky
Data Analyst

2 yrs Data Analyst with Tilted House Consulting.  
21 years teaching high school and collegiate level math including AP Calculus I and II, AP Statistics, and AP Physics.

Mike’s journey has been a symphony of numbers, logic, and the thrill of mathematics and how it affects everyday life. Armed with a degree in Mathematics and Physics from Frostburg State University, he embarked on a mission to enlighten minds through the art of teaching. For over two decades, Mike orchestrated the mathematical minds of tomorrow as a High School/College Math Teacher and Department Chair. In the halls of academia, he fostered captivating discussions on AP Math & Physics, leaving an indelible mark on his students’ intellectual horizons.

Now, Mike brings his formidable talents to Tilted House, where he lends his expertise to the Account Strategist team, orchestrating data and to help gauge marketing effectiveness which aids in improved strategic decisions.

Favorite Pastime:

Away from the classroom, Mike’s passions take a more leisurely pace. Once a coach extraordinaire and total sports enthusiast, he now prefers a more leisurely round of golf and time spent with his wife Lisa and son Dalton in Maryland.

Megan Stiffey
Account Strategist

Account manager with Tilted House since January 2021
10+ years of experience working in digital marketing with a strong background in pay-per-click advertising
8+ years of digital marketing experience in the home service industry
Google Ads Search certified (Jan 2022)

After graduating with a Bachelors’s Degree in Business Administration from the University of Colorado – Colorado Springs, the first part of Megan’s career was as a United States Army Officer. Upon finishing her commitment to the military, she dove headfirst into her marketing career. She started her digital marketing career with a small local Denver agency where she learned the ins and outs of SEO, PPC, social media, and email marketing. She found her passion for PPC and paid media and has over 10 years of experience with much of this focused on the home service space. She is very data-driven and results-oriented. A self proclaimed ‘data-hound’, she loves diving in and digesting all the marketing data with her Tilted House clients.

Favorite Pastime:

In her free time, she enjoys traveling, exploring the great state of Colorado with her pup Abbie, spending time with friends and family, and cheering on the Denver Broncos!

What’s the Tilted House Story?

Once upon a time, two marketers from across the country met through our work with some of the best home service companies in the world. We soon become not only respected colleagues but also friends. Many years later, we were all having dinner with our spouses in a vintage house where the floor was so slanted that if you put anything round on the table, it would roll right off…and one of us (possibly after a cocktail or two) said, “We should form a consulting company – combining all of our talents and experience would be a dream team.” We all agreed that putting our skills and knowledge together would deliver a unique solution for home service companies and that, someday, it would be great to work with each other.

Well, someday has finally come. Lisa and Rodney are partners! And in tribute to that crazy vintage house, we named our company Tilted House Consulting.