Who We Are

Lisa Ninosky
Founding Partner

10+ yrs VP Marketing & Customer Service at Len The Plumber helping them expand geographically to become one of the largest privately-owned plumbing companies in the US.
10 yrs Account Executive in television and radio crafting campaigns to help local businesses grow.

Lisa has spent her entire career helping companies grow. She developed marketing and customer service teams that were able to successfully navigate the challenges of market expansion, changing technology systems, and managing a brand in a complex media environment and rapidly evolving digital landscape. She understands acutely how to calibrate marketing strategy with business operations to help protect bottom line results. She merges her passion of “finding the story in the data” with the knowledge of what it takes to move the needle for clients and develops marketing strategies focused on results. From conducting research to planning strategy to measuring performance, Lisa loves her spreadsheets and has developed a dashboard for Tilted House clients that identifies gaps and opportunities across their business.

Favorite Pastime:

Lisa played sports her entire life and now enjoys watching her husband Mike coach their son Dalton, near their home in Maryland.

Rodney Edenfield
Founding Partner

14 yrs Partner/Manager at award-winning digital marketing agencies selected as Google Premier SMBs Partners and specializing in digital marketing for service-based brands.
18 yrs Sales and Operations

Rodney has been exclusively focused on helping Home Service business owners achieve their marketing goals since 2008. Well known throughout the industry for his holistic and unbiased approach, Rodney has developed and managed some of the largest and most effective digital strategies for PHCE companies in North America. While working with some high-revenue clients, he discovered that many of the factors throttling his client’s growth initiatives were not limited to their marketing efforts, but rooted much deeper into operational inefficiencies. This is when the idea of forming Tilted House came to light, and the recruitment of the brightest minds in the space began to form a marketing and operational powerhouse carving new paths in the PHCE space. Rodney overlays his sales and operations knowledge with in-depth marketing expertise to increase effectiveness and profits for Tilted House’s clients. And he is a wizard at finding ways to improve Google Ads performance.

Favorite Pastime:

Rodney is an avid golfer and enjoys living in NE Florida near some of the best courses in the world.

Alex Bailey
Vice President – Account Services

3 yrs marketing executive at Len The Plumber executing social media strategy, content development, and reputation management. In addition, assisting in new branch development and evaluating lead generation tactics.
3 yrs public relations & communications manager in the luxury hospitality industry specializing in brand strategy, copywriting, and press relations.
1 yr product marketing manager for an international luggage company specializing in social media, PR strategy, sales & e-commerce development.

Alex has robust experience in marketing, communication, and public relations through a wide range of industries. From residential home services to luxury hospitality to international product marketing, she has helped formulate and implement complex marketing plans and brand strategies. Having worked first-hand in the trades, she’s able to fully understand and appreciate the demands of a fast-paced, lead-driven environment, and the unique dynamic between marketing and operations. Her strengths include creating and measuring marketing plans, coordinating with vendors on execution, and providing strategic guidance, all while collaborating with clients to achieve goals and success. Leveraging her marketing prowess and industry experience, Alex has a knack for zeroing in on key performance indicators and marketing tactics that will move the needle in any home services business.

Favorite Pastime:

Alex enjoys soaking up life in the Lowcountry with her husband Dan and 2-year-old son Thomas.

Ana Castellanos
Account Manager

7+ years of digital marketing experience in the hospitality industry, helping hotels and resorts drive revenue and brand awareness through various digital channels.
1 year of public relations experience helping drive buzz and press for businesses.

Ana is well-versed in all things digital marketing, with in-depth knowledge of email marketing, Google pay-per-click, social media marketing and search engine optimization. She has several years of experience curating media plans and executing marketing tactics for boutique hotels and luxury resort brands. Optimizing campaigns using data is Ana’s strong suit, and clients can always count on her for recommendations on driving revenue or brand awareness.

Favorite Pastime:

Ana enjoys spending time outdoors with her son and dog. You can find her taking long walks on the beaches of sunny Florida every weekend.

Barry Winslow
Account Manager

8+ Years Marketing Experience

5+ Years of Marketing Agency Experience, working in direct relationship with clients in a multitude of industries

Barry is a strategic communication and multimedia specialist with proven skills in marketing, advertising, public relations, brand development, social campaigning, technical and creative writing, corporate communications, content creation, data analysis, and web design. He considers his greatest asset to be that he is an excellent writer and communicator. Barry is capable of delivering clear, concise, meaningful, and effective messaging across a wide array of media platforms for his clients and their businesses, ultimately aiding in the growth of their bottom line revenues.

Favorite Pastime:

Barry enjoys spending time with his wife, Laura, and his son, Graham. Outside of family time, he enjoys backcountry and downhill skiing, biking, hiking, fishing, hunting, listening to his large collection of vinyl records, cruising in his classic Ford Mustang, and traveling to spend time with his family and loved ones in the Great Lakes state!

Marina Dupler
Account Manager

Account Manager at Tilted House since 2020
3+ years in healthcare marketing, building and executing marketing and community outreach strategies
5+ years in government affairs, providing policy and legislative research and client impact analysis
8+ years in restaurant, retail and hospitality marketing for dining outlets and craft breweries
6+ years in event planning and communication strategy, including email, print and social media for her alma mater, Northern Michigan University (Go ‘Cats!)
6+ years as a small business owner

Communication has been at the heart of Marina’s career, and life is best when she can collaborate with clients, colleagues and vendors to help businesses and organizations achieve growth and measured success. She brought her marketing and business experience to Tilted House in 2020, where she’s adept at comprehensive planning and accountability in line with business goals. Continually honing her craft, she enjoys the data driven strategy and “tip to tail” approach that has come to define Tilted House.

Favorite Pastime:

Marina has a penchant for puns and idioms, to-do lists, coffee and craft beer. She enjoys living, working and spending time with her family in God’s Country (the beautiful Upper Peninsula of Michigan).

Megan Stiffey
Account Manager

Account manager with Tilted House since January 2021
10+ years of experience working in digital marketing with a strong background in pay-per-click advertising
8+ years of digital marketing experience in the home service industry
Google Ads Search certified (Jan 2022)

After graduating with a Bachelors’s Degree in Business Administration from the University of Colorado – Colorado Springs, the first part of Megan’s career was as a United States Army Officer. Upon finishing her commitment to the military, she dove headfirst into her marketing career. She started her digital marketing career with a small local Denver agency where she learned the ins and outs of SEO, PPC, social media, and email marketing. She found her passion for PPC and paid media and has over 10 years of experience with much of this focused on the home service space. She is very data-driven and results-oriented. A self proclaimed ‘data-hound’, she loves diving in and digesting all the marketing data with her Tilted House clients.

Favorite Pastime:

In her free time, she enjoys traveling, exploring the great state of Colorado with her pup Abbie, spending time with friends and family, and cheering on the Denver Broncos!